Kindle Winning the E-Reader Wars?

From the moment the iPad was announced, pundits began speculating as to the future of Amazon’s Kindle reader. Kindle offers an e-ink screen that is easy on the eyes, but it is still black and white. “The iPad is in color, has video, plays music and such”, they say. “How can the Kindle compete with the iPad?” Well, the pundits are getting their answer directly from Amazon.

Kindle is now available as an Android app. Android devices now have access to what was previously only available on the iPhone and iPad, or the Kindle reader itself. The app is available for free, naturally.

Using Whispersync, the Kindle app can synchronize your devices and show you the last page you read, whether on a Kindle reader or a phone. It automatically synchronizes your last page read and annotations between devices with Whispersync. Amazon has optimized the Kindle Store for Android, and allows wireless downloads. Amazon offers more than 620,000 books, among which are 109 of the 110 New York Times bestsellers. Not all of Kindle’s features have transferred over. Kindle newspapers, magazines and blogs aren’t available.

So, which is better? To have a top-selling device or a top-selling product on the top-selling device? Amazon seems to think it is better to have the top-selling product, and it appears to be a sound argument. Kindle has a much larger selection than iBook or even the Barnes & Noble Nook. It offers compatible software available on the iPhone, iPod, and Android phones. Kindle has put itself into a very strategic vantage point. It looks like Amazon has been making all the right moves. Will Amazon improve on the Kindle reader? Maybe, but it doesn’t really matter. Amazon can win without an upgrade. It just has to keep the software working on the competition’s device.

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