Why a Firm Needs a Social Media Team

I got home from vacation this week to discover my Dish Network account had been suspended. Evidently there was a billing issue with the auto-payment system and they had not been paid, unbeknownst to us. My wife spent an hour or so spinning her wheels on the phone only to ultimately be disconnected. At this point she was ready to abandon Dish Network, pay the early term fees, and go to Hulu and the networks for access to her favorite shows. Having followed DishNetwork on Twitter for a while, I knew I’d get better service from their Twitter team. It turns out I was right. Here is the story in my wife’s words, posted on her blog.


I have never been a big believer in Twitter. Sure, I follow a few celebs (hello…Conan is HIL-ARIOUS..) but tweet myself?? Yeah right.

That is until tonight. After spending a frustrating 55 minutes on the phone with Dish Network because of billing issues, and then being disconnected while waiting for a supervisor….I was ticked. Ready to cancel, ready to make heads roll in order to make my point. But my tech savvy (geeky….) hubs send a tweet to Dish Network. They immediately responded, and within the hour someone from the Dish Network Twitter Team called us, and not only took care of our issues, but were so willing to provide great customer service that it blew me away.

So, kudos to the Dish Network Twitter Team. I have a feeling you’ve saved many accounts from going elsewhere….mine included.


Dish Network scored on several points. First, they had a social media team. Second, that team was empowered to do things the telephone support crew swears they can’t do. Finally, the service was prompt, reasonable, and satisfied all parties. It really makes a difference when a customer service team is courteous, knowledgeable, and actually does provide support. While Dish Network certainly could do with a major overhaul of the telephone customer support, the Twitter team is outstanding. They will be my first option if a future need arises.

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