Did AT&T Already Ax the Xperia X10?

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There have been rumors that AT&T is planning to ax the Xperia X10 as of March 6. Axing it before even giving it a chance. It appears that AT&T may have jumped the gun a bit, as the Xperia X10 is no longer shown on the AT&T site. See the image below for the current Android offerings.

The Motorola Backflip, also expected to get the ax, is shown as out of stock. The Samsung Captivate is also out of stock, but more likely due to AT&T’s better marketing efforts for the device. As you can see, the Xperia X10 is nowhere to be found. Not even refurbished.

AT&T customers who bought an Xperia X10 have received virtually no support for the device. While the world enjoyed Eclair and two subsequent upgrades, AT&T customers are still stuck with Android 1.6. Considering the speculative March 6 end date, it would seem that AT&T never intended to offer Eclair for its customers. Those customers are going to be stuck for the next year and a half as AT&T finally starts focusing on Android and leaves the early adopters behind. With Mobile World Congress occurring next week, it is possible we will see the Xperia Arc or Xperia Play making their way towards AT&T. If that happens, there will be a lot of disappointed customers at AT&T – more than the usual amount.

AT&T has left Xperia owners no choice but to de-brand and upgrade the software themselves. De-branding alone gets rid of all the AT&T bloatware, and the phone is noticeably faster. Add Eclair to the phone, and things get even better. XDA has everything you need. You can even upgrade to beta builds of Froyo, or alpha builds of Gingerbread. There are a lot of people at XDA committed to giving us the most our phones can offer. Be sure to check out the site when you are ready to enjoy the phone that AT&T doesn’t want you to have.

AT&T is going to learn a valuable lesson this year. Poor customer service is bad for business. We’ll see the first wave when people start switching to Verizon for their iPhone fix. Next, the Android customers will be forced to de-brand their phones in order to get timely updates. Hopefully this will be enough of a wake up call that things will change at AT&T. I am not holding my breath though. I am really enjoying Froyo on my Xperia X10. I welcome you to join me.

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  • Anonymous

    I think they did this as sony ericsson x10 itself was nothing of a smart phone!!..

    http://infowick.com/services/seo/

    • http://profiles.google.com/jared.padgett Jared Padgett

      Thanks for your comment. Having installed Froyo on the phone and anticipating Gingerbread, I think the phone is better than it was given credit for. My phone performs better than AT&T allows it to, even surpassing the new Droid and Nexus phones. AT&T really handicapped them.