Posts Tagged ‘Adidas’

Adidas Brings the Death Star to Your Town

Tuesday, December 22nd, 2009

And now for the hat trick. 3 Star Wars posts in one day.

In a unique campaign strategy, Adidas teamed up with Star Wars, Facebook, and Google Maps to display a fun little app. By going to the Adidas page you can choose to connect with Facebook (for a better experience). I let it use my Facebook info and the ensuing video was quite entertaining.

The video shows the Death Star scene from the original Star Wars movie with a twist. Your city (with a reasonably vague level of accuracy) and Facebook profile image show up, with your name as the target parameters. The Death Star zooms in and sends a destructive beam to your city, embedding a crater shaped like the Adidas logo. Once your city is blown up, you can give your friends the same treatment. You can use your Facebook friends list to choose your victim. Evidently Adidas is going to have a new Star Wars line, and this is the beginning of the marketing campaign.

Score another one for the geeks. I don’t even wear Adidas but here I am contributing to their marketing campaign. :)