Posts Tagged ‘Nook’

Selling to Salesmen

Friday, August 20th, 2010

I went into a non-corporate AT&T store tonight looking for a screen protector for my new Xperia X10 and had an interesting experience. I asked the salesman if he had any screen protectors. He said that he did, and asked what phone I had. I told him and it turned out he didn’t have any for my phone. He then asked if he could play with my phone. I let him. As he was poking around I pointed out some of the features for him to try out, including Timescape. He was pretty impressed and thanked me for letting him try it out. I enjoyed it, and am sure that when he is able he will pick up an Xperia. What’s funny is that this isn’t the first time I have been in a position where I have touted a device’s merits to a salesman/salesperson.

When I went to Barnes & Noble to check out the Nook I ended up educating the people who were supposed to be teaching the customers about the device. I even helped them avoid some embarrassment by correcting their pricing list for the Nook’s competitors, specifically the Sony Readers.

While not actually selling to these clerks, I did have an opportunity to provide information to people who needed it to make further sales. I’ve helped people in the local Target too, but in that case I was helping fellow customers. I enjoy being able to help people out with technology, which is part of why I do this blog.

What about you? Do you stop and help people in stores? Have you ever known more about a product than the person trying to sell it to you? What did you do? Let me know in the comments.

Nook Showcase

Wednesday, August 18th, 2010

Barnes & Noble updated its Nook eReader for iPad and added an app for iPhone. It also updated the Nook branding. Now you can download the Nook for iPad, Nook for iPhone, Nook for Android, Nook Wi-Fi, Nook Wi-Fi + 3G, Nook for PC, Nook for Blackberry, and Nook for Mac

Nook shares the same features across devices:

  • Over a million titles
  • Thousands of free eBooks
  • Sample any eBooks for Free
  • Share with friends
  • Sync info across devices
  • Adjustable text styles

Nook is trying hard to compete with Amazon, and it shows. The new UI looks nice, and since it is trying to differentiate itself from the Kindle’s software, you can lend your eBooks to your friends. You can read more about Nook and browse Barnes & Noble here.

Nook for Android

Friday, July 23rd, 2010

Not to be outdone by Amazon’s Kindle, the Nook is now available as an Android app.

From the looks of it, there are a lot of the basic features offered by the Kindle.

  • Shop an extensive library, including free books
  • Sync the last page read and bookmarks
  • Custom fonts and font sizes
  • Share ebooks with friends

Of all of these, the e-lending feature is Nook’s best feature above those offered by the Kindle. The UI is more attractive, as it is in the reader version. Putting color in the UI makes a difference.

To use the Nook app, you have to create an account if you don’t already have one. You are then able to browse for books. I tried downloading a free ebook. Everything went fine, but it wanted to record a credit card number to keep on file. If I were paying for a book I wouldn’t have minded, but I just wanted a free book to check it out. The Kindle didn’t require me to provide a credit card for free books.

There are some definite positives about the Nook for Android. There are some positives for the Kindle for Android too, though. In the end, it comes down to what you are comfortable with. The Nook is a viable option.